This is the first time I've splurged on serious linens and I don't know why I wanted so long! There really is a difference--my husband even noticed! They've now been through the wash once and came out great. I love that they're organic and ethically produced. To top it all off, there was an error in my order, and I can't believe how responsive the Jefferson Lane people were in making it right and making me SUPER HAPPY. I will definitely order from them again.